Sharp Electronics Press Series
PROJECT
New Product Launch
CHALLENGE(S)
Launch a promotional campaign that effectively showcases the unique 6-color printing technology of the Press Series Color Printing Systems, emphasizing its ability to enhance standard 4-color prints with specialty colors hot pink, silver and more.
The design strategy centers on a vibrant, cohesive graphic theme that uses custom artwork, print samples, and technical illustrations to communicate the product’s innovative features. The layout positions the printing system prominently across the centerfold to underscore its importance, with hot pink connector lines accentuating key functionalities. To support the product’s versatility, the brochure also includes details on compatible 3rd party software and additional system capabilities, ensuring a comprehensive presentation of its advanced technology.
CONTINUITY
A second product launch was initiated for the Press Series Monochrome Printing Systems, showcasing a high-performance black-and-white digital printing solution designed to elevate production standards. This versatile, multifunction device combined advanced printing capabilities with intuitive operation for streamlined use.
Both launches noted above digital and printed items including brochures, specification sheets, configuration, space planning and schematic guides, presentation templates and more.