Ryan William Vineyard
PROJECT
Brand Identity
CHALLENGE(S)
Ryan William Vineyard sought a refreshed brand to highlight its Finger Lakes identity and unique value. The challenge was to create a cohesive branding system that connects its products to the region, with consistent visuals across labels, digital platforms, and other marketing materials, encompassing the vineyard, winery, and restaurant.
The new logo design for Ryan William Vineyard uses three stylized boats arranged like a bouquet, symbolizing the business triad of vineyard, winery, and restaurant. The color palette — featuring shades of pink, purple, green, and blue—adds vibrancy and warmth, reflecting the scenic and inviting Finger Lakes setting. This arrangement not only references the region but also visually guides consumers to the vineyard. The wine labels incorporate high-quality design elements, including debossed textures, high-build ink, and gold foil accents (for the Reserve line), to enhance the premium feel and align with the vineyard’s upscale brand identity.
The brand’s redesign extended to the launch of a new website (ryanwilliam.com). The website mirrors the visual identity with a clean, elegant layout that reflects the vineyard’s sophistication and the Finger Lakes’ natural beauty. Engaging imagery and intuitive navigation create an immersive experience, inviting visitors to explore the vineyard, winery, and restaurant in one seamless journey. Consistent use of the brand’s color palette and logo, along with rich visuals and storytelling, reinforces its regional roots and premium appeal. This cohesive design extends to advertising, fact sheets, and merchandise, building a memorable connection with consumers.
