IBM
PROJECT
Conference and Site Identities
CHALLENGE(S)
Design engaging and memorable marks for an Executive Leadership Conference in Arizona and an Education Executive Center in Palisades NY.
we create.
Avoiding clichés associated with desert getaways, we developed a colorful stylized cactus motif for the Arizona conference. For IBM’s Advanced Business Institute we created the letter “P” for Palisades out of a repeat pattern of IBM logos. The marks were applied to a wide range of conference, educational, hospitality materials and more.
