PROJECT
Global Capabilities Themes
CHALLENGE(S)
To capture AIG’s global scope and illustrate the firm’s Investor to Investor partnership philosophy – investing side by side with its clients.
To showcase some of the firm’s international offices, we created original art through beautiful acrylic paintings – which were custom developed on 30′ x 40′ canvas. Print items used high-end techniques such as blind-emboss of the firm’s tag line, with logo and copy silver foil-stamping – which contrast nicely with the colorful and elegant interior. Our motif was applied to a range of companion pieces including compliance manuals, reviews, presentation materials and more. The global theme was also continued for ad series, email blasts, etc.