Paganucci Design

Paul Rand – A Mentor’s Mentor

Bob Paganucci’s big break was when he landed a job with his future mentor – Mr. Rand at IBM – heading up their design center, back in the 1960’s. My mentor’s mentor was an idealist and a realist, a visual composer. “Don’t try to be original. Try to be good.” I was fortunate to grow up with many of his works in our home. In fact, several still hang on our walls. This print shown below has always been one of my favorites.

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”