Schenck, Price, Smith & King
PROJECT
2023 Year in Review (40-pages)
CHALLENGE(S)
Craft a visually engaging motif for a year-in-review communication that captures the dynamic duality of reflection and ambition, while embodying the firm’s values of commitment and innovation.
Inspired by the firm’s signature blue and green palette, our motif conveys both momentum and reflection through dynamic line graphics that evoke a sense of movement, symbolizing growth and forward trajectory. At its center, a starburst paired with the title “Absolute Commitment, Infinite Possibilities” serves as a visual anchor, casting rays that reach backward and forward to embody both enduring dedication and the boundless potential of the future. This theme is woven throughout the brochure to guide readers on a journey of past achievements and upcoming goals.
Alongside designing the motif, we managed the overall project, including art direction for photography, to ensure cohesive visual storytelling. A flexible typography system and adaptable grid layout support diverse article lengths and seamlessly integrate custom photography. Together, these elements create a polished, immersive experience that invites readers to explore, reflect, and look forward with excitement.
