AIG Investments

PROJECT

Investor-to-Investor Global Identity

CHALLENGE(S)

To capture and articulate AIG Investments’ global reach and embody its “Investor-to-Investor” partnership philosophy—showing how the firm invests side-by-side with its clients—while developing an integrated global communications system that could unify the brand across regions and asset classes.

AIG Global Theme Paintings

we create.

We brought AIG Investments’ global vision to life through large-scale, custom-crafted art—acrylic paintings on 30″ × 40″ canvas that anchored key international offices. These bespoke artworks seamlessly complemented both the digital and high-end print collateral, which featured a unique tab system presenting a distinct story for each division across visually engaging spreads. Premium production details—including blind-embossing, and silver foil-stamping—reflected the firm’s colorful, sophisticated interiors and reinforced the artistry behind the brand.

annual reports, private placement memorandums, and more.

Building on this foundation, we extended the “Investor-to-Investor” motif across a complete communications ecosystem—annual reports, private placement memorandums (PPMs) displayed below, compliance manuals, presentation suites, and digital campaigns. The global theme carried through to advertising, email marketing, and key announcements, creating a unified brand experience that celebrated AIGs’ worldwide presence and client-centric and side-by-side philosophy.

compliance communications.

Designed and produced digital and print materials that communicated key compliance policies while maintaining the “Investor to Investor” visual and tonal theme. The communications aligned with the broader AIG Investments brand—clear, confident, and cohesive—ensuring compliance messaging felt integral to the firm’s culture rather than separate from its marketing voice.

the power to get secondary deals done ad series.

This one-off digital and print ad series was designed to convey the strength, scale, and confidence of AIG Investments as a leading force in the secondary market.

The campaign’s headline and visual concept work together to project confidence, energy, and authority. “The Power to Get Secondary Deals Done” conveys AIG Investments’ strength, reach, and proven ability to execute complex transactions with precision. This idea is visually reinforced through radiant, light-based imagery and global perspectives that symbolize momentum and scale. The high-contrast design and bold typography add sophistication and focus, turning the notion of financial power into a dynamic visual statement of performance and reliability.