Paganucci Design

Brach Eichler LLC


 


PROJECT

Web Development, Brand messaging


CHALLENGE

Create a visually compelling, responsive and content-rich website — emphasizing the value of their corporate culture, attorneys and deep breadth of services. Craft unique, custom solutions while producing a balance of both form and function.




we create.

A Shared Vision represents the firm’s ideology and process as they thrive to achieve the best goals for their clients. The responsive website was crafted from the ground up, integrating our custom design, programming, photography as well as brand analysis. We developed multiple custom structures to suit their unique needs. Useful features include complex networking and multiple feeds throughout the site. To ensure the CMS back-end was easy for Brach Eichler’s staff to use when adding and editing additional content, we implemented a user-friendly architecture.

 

 






Design Refresh


 


PROJECT

EVOLVING: Web Design & Development


CHALLENGE

With the success of the initial launch, the firm’s digital content outgrew the original framework. Brach Eichler needed a refreshed visual approach that integrated new media formats, strengthened the connection between Insights, Industries, and Professionals, and improved overall usability. The challenge was updating the experience without compromising the clarity and professionalism established in the first build.




we create.

We reimagined the user experience with a content-forward design that unifies form and storytelling. New graphical overlays, motion touches, and a refined color system came together to spotlight media-rich content like podcasts and video. We restructured navigation and backend architecture — making it effortless for Brach Eichler’s team to scale their insights library while maintaining a polished, authoritative face. In short: we elevated the site and brand that can grow with the firm’s voice and vision. The result is a modernized, media-ready design that enhances storytelling while preserving the clarity and professionalism of the original site.