New York Mercantile Exchange
PROJECT
Annual Review
CHALLENGE(S)
To design a distinctive reviews that addresses an historic change for the organization.
We create.
To acknowledge the nature of NYMEX’s transformation from not-for-profit to for-profit, we incorporated a close-up of a magnificent butterfly into our design. But to address the new challenges and opportunities brought on by this business evolution, we emphasized the typographic transition of the words CHANGE and CHALLENGE. The theme was further bolstered by color photos of the executives instrumental in the change.
