cme2

To reflect the subject matter of this newsletter series targeting medical professionals who treat young patients, we created a motif that combines a chalkboard background with photos of children. This is a bit tongue-in-cheek, suggesting the child as the teacher, as well as the educational and pediatric nature of the publications. The color of the chalkboard and the image of the child change from issue to issue.

Pfizer and cme2

Cardiovascular Symposium
International Best Practices in Reducing Cardiovascular Mortality – we created this motif combining images of an x-ray view of the chest/heart and an EKG tape with the event headline, KNOW THE SCORE, in script, as part of the tape – as the patient’s SCORE can indicate cardiovascular disease. This motif was used on all program materials, including digital abstract books, invitations, advertisements, signage, etc.